大河原克行のNewsInsight 第362回 すべてを「人」起点のプロダクトへ、デザインの力で - ヤンマーブランド活用新会社 長屋社長に聞く(後編)

Design
大河原克行のNewsInsight 第362回 すべてを「人」起点のプロダクトへ、デザインの力で - ヤンマーブランド活用新会社 長屋社長に聞く(後編) ヤンマーホールディングスでは、YANMAR DESIGN（ヤンマーデザイン）への取り組みにおいて、新たなビジョンとして「YANMAR PRODUCT VISION（YPV）」を打ち出した。ヤンマーの“ありたき姿”を視覚化したビジョンであり、それをもとに定義した新しい意匠や設計思想などをプラットフォーム化した。同社では、「本質デザインの追求を、有言実行するためのひな型」と位置づけ、YPVの発表にあわせて、ビジョンに則った農機や建機、ボートのコンセプトモデルも公開してみせた。YPVを中心としたYANMAR DESIGNの取り組みを追った。
  2025/04/30      news.mynavi.jp/rss/digital/pc

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